Deeper stories in fewer words

If you sound like everyone else, you are everyone else. That’s where EI — editorial intelligence — comes in, putting smart humans in charge of creating and delivering depth of thought, and then using AI applications to hone it. We call this method Deep Brevity. 

Deep Brevity creates sophisticated, to-the-point content that hits your audience’s sweet spots — with better results and in less time than your typical high-dollar agency. 

Deep Brevity taps our advanced AI skills to produce higher quality content in the shortest amount of time. What we do NOT do is surrender our own intelligence to a hallucinating AI incapable of judgment. We may allow AI to drive sometimes, but we never hand it the keys.

The result is content created with the brainpower, judgment, communications tradecraft and audience awareness that only a thoughtful, well-caffeinated, slightly self-deprecating but genuinely talented and emotionally intelligent human can provide. That’s the essence of EI.

What does Deep Brevity do that’s different or unique? 

We combine human-generated ideas and content pillars with AI-generated refining and finishing tools. What emerges from that radiant fire are business narratives that are human-led and AI-proofed. 

Sounds gimmicky. Why is Deep Brevity better than what any comms agency does? 

You get more thoughtful, less generic content at a fraction of the time it takes a traditional, high-overhead agency to do it worse. 

What AI tools do you use, and why should I trust them? 

We use leading Generative AI (GenAI) applications, including but hardly limited to Perplexity, OpenAI’s GPT-4 and Sora, Anthropic’s Claude, Google’s Gemini, Midjourney, Mistral, RunwayML, Black Forest Labs, Fotor and several others to help us create the deepest content possible.

Why should you trust these tools? You shouldn’t. GenAI has a nasty tendency to make stuff up that is dumb, biased or just plain wrong. That’s why we humans use it not to do work for us, but to help make our own, human-centric work better. We check AI’s work, always.

Can you also create longer, more involved content?

Yes. Sometimes more really is more. We just didn’t think Deep Verbosity had much of a ring to it.