Good content is good business
Build a brand that separates you from the crowd.
In a world of pine trees, be a redwood.
Enduring brands are built on strong narratives, which is why successful companies are masters of storytelling. If your content explains only what you do without revealing why you do it…you’re just another pine in the forest.
FKBS helps you become a redwood, strong and enduring. We work hard to understand your business and communications goals and define your audience. Then we craft a plan to explore not just what you do but why you do it, with energy, intelligence and wit. Because that’s what makes you stand out.
Paul von Zielbauer’s portfolio includes…
Narratives that build audience
Whether it’s 1,200 or 12,000 words, we write engaging stories that influence your audience.
Smarter funding announcements
Using lean, original prose to explain why and in whom you’re investing, in full technical detail.
Gen-AI audio, images and video
AI is like an oven repairman: the specialist every kitchen needs, but not the executive chef.
Case studies that magnify your brand
AI tools can help make a good argument exceptional or offer alternatives, in any format.
Superior executive communications
Thought leadership, keynotes, internal comms & media interview prep for CEOs & their teams.
Brand-defining social media content
Brevity + wit + intelligent arguments = social media that builds audience & goes viral.
Newsletters actually worth reading
We learn about your audience and what it needs and craft a lean and useful newsletter.
Decks & presentations that deliver
Applying select AI tools to create your resonant messaging faster, for maximum impact.
Brand strategy that differentiates you
Creating brand guidelines that harmonize your messaging across web, social and media.
Q&As and op-eds that influence
Informing and persuading with precision and depth in 800-1200 words is an art. We’re artists.
Stellar research & depth reporting
The NYT nominated Paul for a Pulitzer. Deep research & clear writing is in our DNA.
Podcasts you don’t need to play at 2x
Audio can be a brilliant pathway for business comms, if you brutally trim the useless parts.